1.15.2009

Hip-Hop Fashion: A Brief Insight

Hip-Hop fashion has been drastically changing over the course of the last three to four years. Back then the cool thing to do was to wear baggy jeans, and wear over sized tee-shirts. Nowadays hip hop fashion has changed, and is incorporating styles from past decades and other cultures. It's transcended its gangsta look and feel and emerged into a trend that just about any follower of hip-hop can look good in.
In 2008, we saw emergence of clothing labels like Omavi Den'em Jenz, Blac Label, and Christin Audigiers Don Ed Hardy. These particular brands were heavily criticized but picked up a large consumer base. These clothing labels among others started to incorporate styles, that at first many people seemed to hate, but as time progressed it began to pick up. Celebrities such as Gym Class Heroes bassist/drummer can be seen sporting a Blac label shirt in their "Peace Up/Index Down" music video. Other include John Legend sporting an article of clothing from Blac label at the VMA's.
[NY rapper Fabolous spotting an Ed Hardy hoody]

The point of these brands are to bring new material to the fashion of hip-hop. Some might strongly disagree that these clothing lines don't provide what the consumer wants because they only cater to a certain target, but as times change so do the trends. Other clothing labels are beginning to cross the threshold and bring new flavor to the hip-hop world, (i.e: OBEY, Miami Ink, Marc Ecko) and its only up to the followers to progress with the movements. Hip-Hop fashion is changing, and if the audiences don't adapt, then the audience will change as well.

[::Mr Sroya's song of the day: Us Against the World - Christina Millian::]

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