In 2008, we saw emergence of clothing labels like Omavi Den'em Jenz, Blac Label, and Christin Audigiers Don Ed Hardy. These particular brands were heavily criticized but picked up a large consumer base. These clothing labels among others started to incorporate styles, that at first many people seemed to hate, but as time progressed it began to pick up. Celebrities such as Gym Class Heroes bassist/drummer can be seen sporting a Blac label shirt in their "Peace Up/Index Down" music video. Other include John Legend sporting an article of clothing from Blac label at the VMA's.
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The point of these brands are to bring new material to the fashion of hip-hop. Some might strongly disagree that these clothing lines don't provide what the consumer wants because they only cater to a certain target, but as times change so do the trends. Other clothing labels are beginning to cross the threshold and bring new flavor to the hip-hop world, (i.e: OBEY, Miami Ink, Marc Ecko) and its only up to the followers to progress with the movements. Hip-Hop fashion is changing, and if the audiences don't adapt, then the audience will change as well.
[::Mr Sroya's song of the day: Us Against the World - Christina Millian::]
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